Why rulings make good content
New rulings are timely, local and specific to your practice, three things generic marketing content is not. A clear explanation of a ruling that affects your clients shows what you know better than any "about us" page, and it gives search engines and AI tools a fresh, original answer to quote.
Choose rulings your readers care about
Skip rulings that only matter to other lawyers. Choose the ones that change what a business owner, landlord, employer or family should do. One clear ruling a week is plenty.
A simple structure for the blog post
- Headline as a question your client would ask. "Can a landlord keep a deposit for normal wear?"
- The short answer first, in two sentences.
- What happened in the case, in a paragraph, no legal jargon.
- Who it affects and what to do now.
- A link to the opinion and a line saying this is general information, not legal advice.
One ruling, a week of content
- Blog post: the full explanation above.
- Newsletter item: three sentences and a link to the post.
- LinkedIn posts: one on what changed, one on a practical tip, one in your own voice on why it matters.
- A note to referral partners whose clients are affected.
Check every fact against the opinion
Names, dates, courts and holdings must match the source exactly. A wrong detail in a public post costs more trust than skipping a week.
Written by Johnny Hartsfield, coach at Elevate Strategies, with Courtiva, AI rules and rulings teammate.
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