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Hey founder!

I'm Coach Johnny

 I help founders build and

grow their businesses.

MY STORY

Where vision meets

reality

I’ve spent nearly two decades building and operating businesses, leading teams, and turning ideas into real companies. Since 2008, my work has centered on strategy and operational execution—building organizations, driving revenue, and navigating the realities of growth, leadership, and difficult market shifts.

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Today I run Elevate Strategies, where I help founders, consultants, and service businesses build structured growth systems that create consistent revenue without chaos.

I've made the mistakes so you don't have to. 

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My Journey So Far

2008

GREENFAB IS FOUNDED

Founded Greenfab, a design and service company focused on sustainable, prefab homebuilding based in Seattle, WA.

2013

NATIONAL RECOGNITION AND GROWTH

Greenfab gained national attention in the green building movement, delivering innovative projects and advancing prefab construction methods.

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Mel Fox Dhar

“Working with Johnny helped me see the blind spots and potential failure points in my business - but also recommended several ‘easy to do’ fixes to get them addressed."

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FREE GUIDE FOR GROWTH-STAGE FOUNDERS

A practical framework to bring structure to your sales, delivery, and weekly execution.


Follow Me 

On Social

@johnnyhartsfield3

  • LinkedIn
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